About Us

Who We Are


Al Tawasel General Trading LLC was established in 2014 for importing, packaging, distributing and marketing high quality food stuff in the UAE. Al Tawasel General Trading LLC is one of the fastest growing distributor companies in the field of milk powder. Over the past year, the Company has achieved an aggressive growth and emerged its strong points in saturating grocers and supermarkets across the UAE. Currently, we are a proud trademark owner of TABA™ brand of milk powder distributed across the emirates of UAE.

The company has identified strategies and targets based on the principle of achieving customer satisfaction through providing “Quality products” as our main concern. Secondary factors are reliability and efficiency by providing wide range of products with the best prices without bargaining the quality of the product. The success story of the Company lies with the commitment to provide highly reliable services and high quality import and distribution process. The Company has transformed from a mere distributor of milk powder; then successfully market diversified products such as jam, honey, tea and coffee from local and international suppliers.

Al Tawasel General Trading strives in reaching new heights by constant procurement of quality product as part of its diversification process with the help of high caliber suppliers and business partners, being implemented as part of its rapid growth & expansion.

Purpose: To be a leader in supplying, marketing and distribution of high quality foods to every customer

Vision: To expand and reach out most potential of the company to grow; reaching and penetrating more on local and international markets

Mission Statement: To build long-term good business relationships with our customers and clients and provide exceptional customer services by pursuing business through innovation and advanced technology. 

Core Values: We believe in rendering best quality service a company can provide; we grow through dedication and teamwork. We stand by our morale and business ethics in dealing every aspect of the business.

Goals: Emirate-wise expansion to reach more customers and develop a strong base of key customers all over the UAE to expand clientele. To build good reputation in the field of food supply and become a key player in the Food industry in local market and export market as well